Speaking Topics
Building an Effective Marketing Strategy:
Identification of core competency & product differentiation, market segmentation, targeting and positioning, Understanding customer satisfaction, lifetime customer value, and relationship marketing. Competitive analysis. Building the Marketing Plan: Aligning Business with Customers: Stepwise development of a marketing objectives, strategies and tactics. Evaluating various positioning for competitive leverage, Identification of, and effective reach to target markets. Leveraging the voice of the customer. IMC Planning.
Lessons from Leaders:
Using results of the past 200 years of 'success' literature, this course identifies what makes some companies and individuals 'one of a kind' and competitively dominant, rather than one of many on the course to becoming a commodity. Traits common to exceptional leaders are presented and explained.
What's Your Story?
Inspires participants to explore the back-story of their company. Why they do the things they do,. How successful their policies and procedures are, who the most successful companies are in the world, and what can be learned from their stories, their people, their policies.
Marketing: What's Your Story? Introduction to the purpose, role and leverage in the marketing discipline, industry specific examples, instruction on developing and presenting a differentiated, compelling corporate story to various stakeholders, including investors, manufacturing/production, middle management, recruits, and rank and file…along with the consuming public. Customized to senior level executives who have responsibility for Marketing activities and investment, and yet who have never been formally trained in the discipline.
What Matters Most:
Presentation of current societal trends and attitudes regarding end of life issues, including palliative and hospice care, funeral services, grief and bereavement. Instruction on practical solutions to consumer fears and misinformation which drive their behaviors and attitudes toward end of life matters.
What Matters Most is What They Think. Presentation of emerging consumer trends and forecast of implications on beliefs about value of life, meaning of death, societal roles, and end of life decisions.
From Ann's past students:
"This class and the instructor were exceptional. Ann was very enthusiastic about the material and made us excited about what we were learning. Her real world experience brought a lot to this class. She was also very personable - I can't say enough about this class"
"Ann is by far one of my favorite instructors I've ever had. Her enthusiasm gave the class an extra spark; she is very knowledgeable and was always willing to help."
"[Ann] showed true enthusiasm for course content. Good examples."
"So smart, so enthusiastic, knows how to reach her students so well"
"[Ann] was great. I liked the insight she provided to us. Made the class feel like it would in the "real world." She is very experienced and knows what she's talking about"
"Ann is by far one of my favorite instructors I've ever had. Her enthusiasm gave the class an extra spark; she is very knowledgeable and was always willing to help."
"[Ann] showed true enthusiasm for course content. Good examples."
"So smart, so enthusiastic, knows how to reach her students so well"
"[Ann] was great. I liked the insight she provided to us. Made the class feel like it would in the "real world." She is very experienced and knows what she's talking about"