Ann Bastianelli is President and CEO of Anthology Consulting, and an expert in interpreting trends in corporate and consumer behavior. In other words, she identifies what is possible, probable, and preferable for marketers and consumers alike.

For 25 years, Ann's distinguished career has included leadership positions in a variety of industries, including college athletics, advertising, marketing, product development and personal performance. A member of Who's Who in Marketing, Ann has advised some of the world's most admired organizations and personalities, including Leo Burnett, McDonald's, Kellogg's, Kraft, DowBrands, Franklin-Covey, Indiana University, University of Tennessee, IKON Office Solutions, Hillenbrand Industries, State Farm Insurance, and basketball coaching legend, Bob Knight. Ann's marketing legacy includes work on timeless consumer campaigns such as '2 Scoops of Raisins' for Kellogg's Raisin Bran, The talking Parkay Margarine tub, Happy Meals and Ronald McDonald advertising, Ziploc, Saran Wrap, and Dow Bathroom Cleaner's Scrubbing Bubbles.

Ann is a popular motivational speaker nationally, presenting such provocative topics as "What's Your Story?" and "What Matters Most." She is an industry expert and published author on business strategy, marketing and consumer trends, and has been quoted in the Wall Street Journal, Advertising Age, Ad Week, abcnews.com, and Fast Company.com. Her most recent book, "What Matters Most: The Heart's Desire in Life and Death" touches on trends as varied as longevity, experience value, optimal state of mind, trust, self-indulgence, personalized marketing, simplicity, the power of women, spirituality, and storytelling.

A respected member of the nationally ranked marketing faculty at the Kelley School of Business at Indiana University, Ann is known for her enthusiasm and creative style in the classroom and has been named Most Motivational Faculty Member by students. Besides teaching courses in marketing and promotional strategy, leadership, and personal effectiveness to undergraduates and graduates, she teaches executive education courses on behalf of Kelley Business Education Network.

Ann is a cum laude graduate of Indiana University, holding B.S. degrees in Fine Arts and Education, as well as an MBA. Indiana University voted her the Outstanding Collegiate Woman Athlete and Outstanding Greek Woman. Later, she was named the Outstanding Young Woman in America. A member of Indiana University's Athletics Committee, she is the president of the I-Woman's Club, an association of alumni varsity letter-winners. She is a board member of the Indiana Basketball Hall of Fame, and also competed and coached in the National Battle of the Corporate Stars for five years.